24 Jan ‘EMPOWER HER IN ENERGY’ LAUNCH OF NEW MARKETING CAMPAIGN TO ATTRACT YOUNG WOMEN INTO ENERGY
Today sees the launch of an exciting new national social media marketing campaign aiming to attract more women into the energy industry through apprenticeships.
Empower Her In Energy is funded and supported by the member companies of our Energy Leaders’ Coalition and has been ignited by POWERful Women. It aims to address the lack of women at entry level and moving through the pipeline to management and leadership positions in the UK energy sector. The campaign wants to excite young women about an energy career, particularly opportunities to ‘power the future’ during the energy transition, and signposts them directly to apprenticeship opportunities in leading UK energy companies.
The Empower Her In Energy campaign will run for several weeks, peaking in National Apprenticeship Week 6th-12thFebruary. It is using targeted social media posts and ads on Facebook, Instagram, Tik Tok, LinkedIn and Spotify and has a dedicated website with more information and links to current apprenticeship programs.